Adipass, designed for Adidas, is an inclusive experience which targets individuals with a passion for extreme sports.
Adipass encourages sport. Each time a user completes a sporting activity they are rewarded with an Adidas badge which we designed to symbolise locations and sports all over the world. This experience provides the medium on which connections and communities can be made. It encourages getting out in nature and being active.
App Design
App Design
We created the Adipass App that works as a social platform. We wanted the user to be able to design their own path for exploring.
You have the ability to share experiences, pictures and challenge stats from your endeavors around the world with people in these extreme sport communities.
You also have the ability to comment and post to the community pages which you are added to once you add a challenge to your profile.
The map and pins are to represent all the challenges available in the different sports in your chosen country. You can select a pin to get information on certain badges available.
If you see somebody with a badge you can use the real world scanner feature, placed in the top right of the screen. You simply scan the badge and the image recognition software will do the rest ,allowing you to view the challenge info and add the connection to your profile.
Once you have completed a challenge, you will unlock it virtually on your app as well as receiving a physical badge.
Each badge’s colour’s are based off of the corresponding countries flag. The silhouette in the center of each badge indicates the sport. A symbol of the country is present on opposite sides of the 3 white lines, these lines aid the strength of the aesthetic of the badge. The name of the route is placed below the silhouette with region and country underneath.
Packaging Design
Team: Katie O'Brien, Leah Griffin, Kirill Lavrentyev, Jonathan Hughes, Sam Hannigan
Software: Adobe Photoshop, Illustrator, Fusion 360, Figma, Miro